If you are one of the thousands of couples getting engaged this holiday season I have something to share with you: For bridal salons across the U.S., the entire month of January is ‘Black Friday’. In fact, if you have even a hint that you might be getting engaged over the Holidays, it might be wise to book an appointment now because on December 26th you might be on hold for a while.
Before you arrive for your first appointment to try on bridal gowns it is wise to be prepared:
LOOK YOUR BEST– Do your hair and makeup – you might want to take a snapshot of the gown you bought. Cell phone cameras and cameras seem to enhance skin flaws and dark circles. Look your best head to toe and you will feel better, after all you are trying on wedding gowns and the better you feel the better you will look.
UNDER THE GOWN – Wear your nicest undergarments, heels (the height you plan to wear) and pantyhose if you like. Also if you feel like you might need some extra control, take some spanx with you.
SUPPORT GROUP -Your mom, sister, best friend or anyone who will offer support and a reality check but, don;t take too many people or their opinions may drown each other out. Take only the peope who have an opinion you trust. If someone asks to go and you dont want them to – tell them the bridal salon limits the number of people who can accompany you, its actually true in many cases.
FIRST TIME’S A CHARM – It is true that many bride’s fall in love with the first gown they try on. This happens when the bride has a clear vision and can verbalize her choice (including budget) to an experienced Bridal Consultant. Your consultant knows the store’s inventory and how each designer’s gowns are cut and priced. If you can get her to visualize your description – you are that much closer to success!
PICTURE THIS– Take photos of gowns you found in magazines or on the internet. But, make sure the salon carries that designer. It is your responsibility to do a little homework and find salons that carry the gowns in the styles and price range that you like. Imagine going into a Mercedes dealship with pictures of Toyotas….
CHECK PLEASE– Bring whatever form of payment you will want to use because once you have found a gown that you love, it is time to stop shopping. Salons require a 1/2 deposit to order the gown and the balance is due upon arrival. The deposit is usually based on the entire balance, including tax and extras (extra length, size or custom orders). While you are at it, make sure you read the sales contract thoroughly so there are no surprises.
If you show up for your frst appointment fully prepared, you are more likely to have a successful and stress-free shopping experience – it can even be fun!!
-Penny Frulla for Bridal Expo Chicago