Tag Archives: celebrity sponsored weddings

Sponsored Weddings – Tacky or Tasteful

Posted on by

From ads on craigslist and eBay begging for sponsors to “C” list celebrities and reality stars getting gratis goods or  magazines paying millions for exclusive photos , sponsored weddings have become not-so-tacky as they once seemed when Star Jones got married in 2004. For those of you who don’t remember Star Jones ( insert ironic joke here), her motive was as follows: in exchange for extolling the virtues of  all of the freebie vendors by name in public at every turn of the conversation and tons of high-profile referrals, Ms. Jones was given the’ Star’ treatment  at  little or no cost. Being a co-host on a highly rated daytime talk show, her salary was beyond what most Americans make in a decade but she opted for the freebie route instead of paying… and a trend was born.

In all fairness celebrities have been getting freebies since there were celebrities. Interesting since those who can afford it the most generally wind up paying the least. Kim Kardashian’s wedding  put Star Jones to shame in terms of cost, viewership and donated goods. In all fairness, the reality star televised event was profitable for every single  sponsor, especially Kim Kardashian (to the tune of millions)….unless of course you are talking about the ‘happily ever after’ part.

For the average bride or groom, the chances of getting that kind of coverage for your wedding is out of the question. For some people it is unthinkable to even speak of having ‘sponsors’ and the idea of asking for anything free is just, well….. tacky (just ask Barbara Walters). However, if you have all the right ingredients and are willing to swallow just a tiny amount of pride, you can get a lot of freebies. There are hundreds of websites offering tips and ideas on how to go about getting sponsors, some veterans even selling their plan in e-book form.

According to Andrea Hermitt of Yahoo.com, there are several tips to get sponsors for your wedding, including:

1. Make a list of everything you will need for your wedding.

2. Plan your wedding well in advance, making sure you have plenty of time to devote to this task.

3. Make plans for a unique wedding that will turn heads.

4. Make your wedding list large (larger weddings are more likely to be sponsored).

5. Create a spectacular wedding website and make it really active to show that you have connections. The knot.com has great templates for wedding websites.

6. Get everything in writing. The last thing you want is a 50 ft banner across the aisle that announces “This wedding is brought to you by Dr.Pepper”. Interestingly enough, most ‘sponsors’ require name placement in the invitation itself. This is tricky and potentially a deal – breaker. Make sure you know what you are agreeing to before you sign on the dotted line .

7. Look for prospective sponsors who are new to the business.

8. Have something valuable to trade with them. Consider your occupation, and what you can trade personally.
 
9. Youtube it! Make a creative video, perhaps a flash mob surrounding your engagement using product placement. Perhaps a commercial parody using your wedding details. Put it on youtube and share it in Facebook.
 
10. Consider making a donation to a charity in sponsor’s names.
The bottom line when looking for sponsors is incentives. What can you offer them that will equal the value of their goods/services? How can you bring customers to their business in a positive way? Some call it sponsors, but essentially it is bartering.
 
Whether you are paying full price or getting everything for free, make sure to check out each business you are dealing with; either by referrals, the BBB or whatever resource you generally use because unfortunately,you get what you pay for. 
 
-Penny Frulla for Bridal Expo Chicago

Show Me The Sleeve!

Posted on by

In case you didn’t hear, there was a celebrity wedding last weekend. Not just any celebrity but, a  celebrity (?) who has 5 million twitter followers and has the rare  opportunity to change fashion. My hope was to  steer bridal fashion away from the bare shoulders which have completely dominated the first decade of the 21st century, sliding into the second decade still in first place. The Kardashian wedding had more security than a NATO conference and most of it was to ensure that no one took pictures and leaked anything in fear Mom Kardashian (Jenner) could not collect her 10% from the reported $18 million profit so, the only photo currently available  shows nothing but bare shoulders and a diamond (not swarovski) headband and veil. We’ll get back to the headband in a moment.

Maybe I missed something but, the one Vera Wang gown I saw (and the grainy photo of the bridesmaids) looked completely strapless. Wedding gown? Strapless. Bridesmaids? Strapless. Mermaid, ball gown, pencil skirt, satin, tulle or beaded –  it doesn’t really matter since what I was looking for was something with a little more style and coverage. Let me clear this up once and for all: I am not a prude. I don’t have any religious convictions that prohibit me or anyone from exposing their shoulders in church or during a religious ceremony. I don’t particularly care if someone wants to go topless, strapless or completely see-through. My (strong) opinions on this subject are strictly from a design standpoint. Strapless has been done to death and it has quite frankly become boring. Show me something with some style and class and couture detail, show me something other than your boobs! Don’t even get me started on how  few women really look good in strapless, especially larger busted or heavier women. Two words that should never enter your mind at a wedding: Backfat and Sideboob.

Last spring we witnessed Katherine Middleton become the Duchess of Cambridge in a Long sleeved lace gown. Her gown, no matter how beautiful, did not seem to make a bit of difference to designers. Last weekend Kim Kardashian had the opportunity  to  leave an indelible mark on fashion history, to send designers rushing back to the proverbial  drawing board in a  mad dash before next month’s Spring bridal market.  If the small photo I saw is any indication, I doubt if anyone is scrambling.  Maybe one of the other two gowns has some standout quality that I haven’t seen yet and I am completely wrong about the whole thing. I guess we will see when the pictures come out in People magazine.

Back to theheadband:  just like the strapless gown, the tiara seems to have run its course so it was nice to see somthing unique. The headband was unusual because it didn’t exactly frame the face – it was sitting in the middle of it. Unusual? Yes, and no. I’ve seen this before, many times but not for some time. This style was quite popular in the 1980’s and was often accented by a large teardrop shaped stone ( pearl or crystal) in the center. Of course back then it was flanked by dozens of yards of veiling with huge poufs of veiling in varying sizes scattered with sequins, crystals, pearls and everything but the kitchen sink. This was a  version of that and perhaps could inspire brides to revert back to this style. Of course most brides can’t afford $10 million dollars worth of bling. I wouldn’t place any bets on this since sometimes styles  find their place in history and stay there, like the fluorescent, bubble, lame bridesmaid gowns. They made sense in the ’80’s but not so much now and anyone who would dare to bring them back would be banished into bridesmaid hell…. for all eternity. My opinion? The headband was okay but looked costume-y and would have made perfect sense with Grecain style gown or a vintage 1920’s look. With the strapless gown (from  the limited amount I saw) it looked like a wedding scene from the early days of Dynasty. Actually Dynasty seems tame compared to the Kardashian /Jenner production.

So what does all this mean? Actually nothing. Not one thing has changed since Kate or Kim got married and even though a few designers are challenging the  strapless trend (Kudos) it will take the consumers to force the trend to change. I am excited to see what the designers have in store for the upcoming market since I have inside information that there are a few designers offering non-strapless choices. Hopefully instead of cleavage, we can talk  about sleeve-age.

-Penny Frulla for Bridal Expo Chicago