One of the most effective things you can do to transform a standard room into a stunning masterpiece is to incorporate ‘Creative Illumination’.
Creative Illumination, also known as the right lighting, will create a look that can be achieved no other way. You can turn any venue into a showplace with the right lighting, photographs will look better with the right lighting and forget photo-shop, you can take 10 years off of almost anyone’s age with the right lighting! The best part is that it can all be changed to completely alter the mood; cranked up for some serious dancing at the reception, diffused and toned down to enhance the romantic first dance.
According to internationally acclaimed event designer, Preston Bailey, “You need to take advantage of the effect color can have on the atmosphere by changing the shades through the course of the night. For example, if your cocktail hour starts around sunset, you can splash your room with golden tones. During dinner, consider soft lighting that will mimic flickering candlelight. As the party progresses, I would change the lighting to something a little bit more exciting. Making this transition is simple, with intelligent lighting (which can be programmed to coordinate the whole lighting setup). With the push of a button, you can change the mood of the room,” Bailey says.
Make sure your lighting specialist has credentials. Ask to see photos, videos, ask for references and recommendations. Meet with your lighting designer at the venue so you can go over every single detail in person and make sure someone from the venue also attends the meeting so they can answer questions about power usage, wattage, voltage and backup plans. If you decide on this type of lighting, it will play a major role in the event, as much as the flowers and centerpieces. As a result, you should be on top of every detail and not leave anything to the imagination.
Don’t forget accent lighting as well, this is especially true for outdoor weddings. Chinese lanterns, colored bulbs and multiple strands of twinkle lights can add a touch of elegance, whimsy or sophistication depending upon the lights used and the desired effect. Again, always ask for pictures.
Creative Illumination will define the mood for the entire event, it will make or break your photos. Most of all, it can turn your already beautiful wedding into and unforgettable paragon of style and beauty!
-Penny Frulla for Bridal Expo Chicago
