Flowers are one of the most important aspects of a wedding. In fact, aside from the bride and groom they are just about the most photographed item of the entire event. They add color, vitality, and aroma to a wedding. To make the impact you desire, you need to make some smart choices early on but, before you even consider talking to a florist, book your venue so the florist knows what they are dealing with and help you make well-informed decisions.

#1 – Decide on a budget. It has been said over and over and over but, I’ll say it again: Choosing flowers that are in season during your wedding could save you literally hundreds of dollars.  When you plan your budget, keep this in mind.

#2- Do your background work. Ask to see photos, ask for references, ask if you can drop by one of their events so you can see firsthand what kind of work your florist is capable of handling.

#3- Trust your florist.  Once you have selected  your florist and  assuming you are not a trained florist  yourself,  use their expertise to help guide you through critical decisions. If you insist on something the florist opposes – there may be a solid reason.

#4- DIY is a big mistake. Many brides think they can go to a flower shop and put together professional bouquets and centerpieces from scratch. This is a big NO-NO! You will have a hundred things to think and worry about before and on your big day, don’t make this mistake. And by the way,  even if your favorite Aunt insists she does great table decor for the holidays doesn’t mean she can handle a task of this magnitude. Hire a professionally trained wedding florist!

#5 – Think Big. Huge blasts of color are a beautiful thing – just make sure it doesn’t clash with the decor of the venue or the table linens or the attendants’ gowns. Remember to keep the larger picture in mind : “How will the overall room look  in pictures?”

#6 – Don’t overdo it with the aroma. Its okay to use the strong smelling flowers for bouquets but, for the church and reception  it is best to use flowers that do not give off a strong smell. This will certainly prevent any of guests who are allergy sufferers to opt out of the reception early. The only exception is an outdoor venue.

#7 -Communicate. Always keep an open dialogue with your florist. Every single problem or question should be answered up front. Get everything in writing and make sure you know what you are paying for before you sign on the dotted line.

Call 847-428-3320 or log on to www.bridalshowexpo.comtoday to get tickets to our next show where you can meet some of Chicago’s best wedding florists and see their work first-hand!

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– Penny Frulla for Bridal Expo Chicago