Today's Brides Are Super Savvy. Are you?

Brides today are intelligent and educated.  They know a good deal from a bad deal.

While they are often willing to pay more for certain products and services, they need to see “value” in the cost.    Exhibitors at our bridal events who embrace the 21st Century bride are drumming up a lot of business and are having their best year ever.  And yet, some vendors are just not seeing huge results they had hoped from our bridal shows. And the lack of success is entirely their own fault because  it is no longer acceptable to show up to a show with a box full of brochures, hand them out as brides stop by their booth,  and then later sit by the phone and pray that the calls  come pouring in.  That worked in 1994.  But it won’t work in 2010.

Here are three tips to connect with brides at our shows:

1. Engage the potential customers standing in front of you.  Be friendly, out-going, and be interested in the bride and her wedding.  Do not stand at your booth with your arms crossed, remain silent, and wait for the bride to start “the” conversation.  Friendly exhibitors make the most appointments.  So “act” interested and be animated.

2. Make sure your website doesn’t say “We Are Out Dated and Haven’t Had a Chance to Make Improvements Since 1995”. A bride will absolutely visit your website after the show and decide whether or not she will ever call you within 3 seconds of landing on your home page.  If you have out dated images on your website with bridal fashions left over from the early 2000’s,  we guarantee she will never call you. If you read the knot.com’s message boards, you will see all the chit-chat about how they are turned off by an outdated website.

3. Be “politely” aggressive when it comes to brides coming near your booth.  You have to sell yourself.     This shows the bride you are confident and “interested” in her needs.  Then by all means, ask to sign her Brides Registration card, flip the card over, and read all about her needs in 1.5 seconds before you begin to start a productive conversation.  For more tips, read our free 20 page Help Guide by calling 847-428-3320.

And finally, if you are a high end vendor or are pitching a very expensive product don’t be a snob.  Truth be told, you are in the service industry and you are serving that high end bride.  This is her day, not yours!