The Pantone Institute has issued their trend report for 2012 and the must-have color for all things beautiful is Tangerine Tango. Pantone is an American company that has been producing standardized color matching systems since 1963 for fashion, art, graphic design and commercial use. If you are wondering how this is relevant, think of it like this; you go to a store to buy a blouse and the ‘blue’ one really pops out at you. You are afraid to buy it because you will never find anything to match and you will be stuck wearing this blouse with a black skirt until you tire of it. Not to worry, since Pantone’s inception, they have provided color matching to designers who refer to this system to create their new lines. So, that ‘blue’ blouse is really ‘ocean blue’ and you will literally be in a sea of it at every department store. Each color and even multi-colored prints are matched, jewelry is matched and every designer has consulted Pantone to create their collection based on this color which is found on a fan-out card system just like the ones at the paint store. Before the Pantone system, grey was grey and blue was blue, you had to match it yourself and Good Luck! You carried a blouse around looking for a print that had even the lightest hint of that color and the search could last longer than the blouse.
Now, thanks to Pantone, every floral designer will have access to Tangerine Tango Ribbon, bridesmaid designers have Tangerine Tango fabric, accessories will be created to compliment Tangerine Tango. Invitation desingers using Adobe have access to the same Tangerine Tango in their palette and if you opt for dyed to match shoes, all you have to do is tell the shoe professional “Tangerine Tango” and you will almost certainly be assured a match. Although you may not want to be in Tangerine up to your eyeballs, you will have the option.
So why Tangerine Tango #17-1463? Tangerine Tango is a spirited reddish orange, which provides the boost needed to recharge and move forward in Spring. Traditionally an Autumnal hue, tangerine has become a year round winner since it is both exotic and friendly, sophisticated and seductive. According to Leatrice Eiseman, executive director of the Pantone Color Institute. “ Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.” The bonus is that Tangerine compliments so many colors; hot pink, lime, yellow, brown! It is hard not to get excited about a color this dynamic.
Without further adieu, we present Tangerine Tango in all it’s glory:
-Penny Frulla for Bridal Expo Chicago